Seven Ways to Prepare for the 2020 Holiday Shopping Season

Seven Ways to Prepare for the 2020 Holiday Shopping Season There’s no question – this has been a tough year to be in business in Sonoma County. If you made it through the various shut-downs and quarantines, the fires and smoky days, congratulations! Now the 2020 holiday shopping season looms. You could look at it …

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Advertising 101: Ways or Classes

Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …

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Advertising 101: The Channels of Mystery

Advertising is totally unnecessary. Unless you hope to make money.  – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …

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How to Clean Your Computer* (*Like a Grown-Up)

January is Clean Your Computer Month! Since most of us rely on these machines to get anything done, you’d think we might do a better job of cleaning them. But if you, like [name redacted to protect the guilty], haven’t cleaned your computer since 2005 and aren’t quite sure where to start, we’ve pulled together …

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Show, Don’t Tell

How to Demonstrate Gratitude to your Customers One of my English professors used to say, “Don’t tell me, show me!” Whether you are writing a novel or a persuasive essay or the closing arguments for a court case, it’s good advice. It is also excellent advice for running a business. This is the time of …

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