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The Big Quit. The Great Resignation. Employee Shortages. Whatever you want to call it, it’s obvious that the landscape of employment and recruiting has been drastically altered by the COVID-19 pandemic. And while it is tempting to keep doing the same thing over and over again in an effort to go back to “normal,” smart …
Seven Ways to Prepare for the 2021 Holiday Shopping Season There’s no question – this has been a tough year to be in business in Sonoma County. If you made it through the various shut-downs and quarantines, congratulations! As the 2021 holiday shopping season looms. You could look at it as an overwhelming challenge, but …
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Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …
Advertising is totally unnecessary. Unless you hope to make money. – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …
January is Clean Your Computer Month! Since most of us rely on these machines to get anything done, you’d think we might do a better job of cleaning them. But if you, like [name redacted to protect the guilty], haven’t cleaned your computer since 2005 and aren’t quite sure where to start, we’ve pulled together …
Time is a funny thing. We can only travel one direction – forward – but can only see in the opposite direction, looking back.
To plan for the future, you need to understand how the past has affected the present.