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Seven Ways to Prepare for the 2021 Holiday Shopping Season There’s no question – this has been a tough year to be in business in Sonoma County. If you made it through the various shut-downs and quarantines, congratulations! As the 2021 holiday shopping season looms. You could look at it as an overwhelming challenge, but …
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Advertising is totally unnecessary. Unless you hope to make money. – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …
January is Clean Your Computer Month! Since most of us rely on these machines to get anything done, you’d think we might do a better job of cleaning them. But if you, like [name redacted to protect the guilty], haven’t cleaned your computer since 2005 and aren’t quite sure where to start, we’ve pulled together …
Time is a funny thing. We can only travel one direction – forward – but can only see in the opposite direction, looking back.
To plan for the future, you need to understand how the past has affected the present.
…You Learned in Kindergarten I dropped my kids off for their first day of school last week, and I must admit I breathed a sigh of relief. Summer is fun, but there is something about that steady routine the school year brings that makes things a little less chaotic. In honor of the new school …
We are enjoying the British version of the “holidays” right now, with family vacations, road trips, beach days and long, lazy pool parties everywhere we turn. But if you run a business, it’s time to start considering the American “holidays” – Thanksgiving, Christmas and New Years and the accompanying shopping season. Why so early? Because …
Read more“Christmas In July” – Planning Ahead for Holiday Sales