Seven Ways to Prepare for the 2021 Holiday Shopping Season

Seven Ways to Prepare for the 2021 Holiday Shopping Season There’s no question – this has been a tough year to be in business in Sonoma County. If you made it through the various shut-downs and quarantines,  congratulations! As the 2021 holiday shopping season looms. You could look at it as an overwhelming challenge, but …

Read moreSeven Ways to Prepare for the 2021 Holiday Shopping Season

Advertising 101: The Channels of Mystery

Advertising is totally unnecessary. Unless you hope to make money.  – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …

Read moreAdvertising 101: The Channels of Mystery

How to Clean Your Computer* (*Like a Grown-Up)

January is Clean Your Computer Month! Since most of us rely on these machines to get anything done, you’d think we might do a better job of cleaning them. But if you, like [name redacted to protect the guilty], haven’t cleaned your computer since 2005 and aren’t quite sure where to start, we’ve pulled together …

Read moreHow to Clean Your Computer* (*Like a Grown-Up)

Everything You Need to Know About Marketing…

…You Learned in Kindergarten I dropped my kids off for their first day of school last week, and I must admit I breathed a sigh of relief. Summer is fun, but there is something about that steady routine the school year brings that makes things a little less chaotic. In honor of the new school …

Read moreEverything You Need to Know About Marketing…