E and R – Creating the Ultimate Fan
Engagement If you want to turn customers into super-fans, it’s important to keep them engaged with your brand for the long-term. It’s the difference between
December 10, 2018
Purchase – You Made It!
The Moment of Purchase – Reaching the Peak Most of the time when we talk about advertising, we are thinking of how to influence the
November 26, 2018
Evaluation – Coming in First
The One Where You Stand Out from the Competition Once all information has been gathered, it is time for your (hopefully) future customer to make
November 19, 2018
Event Wrap-up: Women’s Expo!
Thank you for an amazing 2nd Annual North Bay Women’s Expo! New features this year included the Tasty Bites Café and Bubble Room, where women
November 13, 2018
Exploration: Hunters & Gatherers
Your Customers are Searching for a Solution Once someone realizes they have a need or desire, they go about trying to fill it. This exploration
November 13, 2018
Discovery – The First Step
Meeting Customers Halfway The first step in the purchase cycle is discovery, or the recognition of a need or want. Sometimes this is as simple
October 30, 2018