Amaturo Sonoma Media Group’s five radio stations reach over 200,000 Sonoma County residents every week. Live and local personalities and local programming provides several ideal places to build your brand and grow your business.
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Sonoma County’s News Talk, KSRO 1350AM, 103.5FM and 94.5FM reach adults 40+ with disposable income second to none. KSRO listeners are mostly Homeowners and are looking for places like your business to spend their money.
Primary Demographic: Adults 40+
Weekly Cume: 80,260
Total Buying Power of KSRO Audience: $1 Billion
Sources:
Eastlan Spring 2020
US Census 2020 Estimate
Targeting adults 18-49, KFGY, Froggy 92.9FM, is Sonoma County’s Heritage Country radio station! With engaging live and local personalities, Froggy listeners are quick to recall your advertising when they are ready to spend their hard-earned dollars.
Primary Demographic: Adults 18 – 49
Weekly Cume: 53,806
Total Buying Power of KFGY Audience: $712 Million
Sources:
Eastlan Spring 2020
US Census 2020 Estimate
97.7 The River, Classic Rock for the North Bay, targets Adults 25-70 years of age. Reaching Gen X, Gen Y, and Boomers, 97.7 The River listeners have the buying power you need to grow your business.
Primary Demographic: Men 25 – 70
Weekly Cume: 50,748
Total Buying Power of KVRV Audience: $672 Million
Sources:
Eastlan Spring 2020
US Census 2020 Estimate
Hot 101.7 is Sonoma County’s hit music station! Reaching ages 16-40, HOT 101.7 keeps it hip and trendy and makes it easy for you to target Gen Z and Millennials with your important advertising message. Younger Hispanic listeners are a bonus audience for HOT 101.7 advertisers.
Primary Demographic: Adults 16 – 40
Weekly Cume: 56,162
Total Buying Power of KHTH Audience: $744 M
Sources:
Eastlan Spring 2020
US Census 2020 Estimate
K-Hits 107.9 is the home of Sonoma County’s greatest hits and is the perfect choice for listening at the office or in the car! K-Hit’s 35–54-year-old listeners are making important buying decisions and they’re ready to spend their hard-earned dollars with you!
Primary Demographic: Adults 35 – 54
Weekly Cume: 21,976
Total Buying Power of KHTH-HD2 Audience: $291 M
Sources:
Eastlan Spring 2020
US Census 2020 Estimate