Our Team

Lawrence Amaturo

Lawrence Amaturo


Lawrence Amaturo is the founder and managing member of Amaturo Sonoma Media Group LLC. ASMG owns and operates five local radio stations, including News/Talk KSRO AM,  Froggy 92.9 FM, 97.7 The River, Hot 101.7 and K-Hits 104.9. ASMG recently acquired NorthBay biz Magazine, the forty-year business magazine for Napa, Marin and Sonoma Counties. All six media units collectively operate from Fox Plaza, our 14,000 sq foot media center on Santa Rosa’s Neotomas Avenue.

Lawrence, a veteran media and business owner in Santa Rosa, also has significant ownership positions in several auto dealerships and is the owner of the expanding Splash Express high tech car wash group in Sonoma County.

Lawrence and his wife, Susan, a local physician, are active in the community and engaged in many philanthropic endeavors, including The United Way, Catholic Charities, The LBC and The Schulz Celebrity Golf Foundation, and are members of Holy Spirit Catholic Church.

Their interests include golfing, skiing, and travelling with their teenage daughters.

President, General Manager

Michael O’Shea

Michael O’Shea is President and General Manager of ASMG’s radio group. He has been with the company since its beginning in 2013. In addition to overseeing all day-to-day managerial duties with ASMG he also coordinates National Sales responsibilities.

Michael has worked in commercial radio for over 40 years and in upper management for the past 30-plus years, with CEO, COO and President tours-of-duty in Seattle, Los Angeles, Chicago and others.

Michael started in radio when he was a teenager, as a radio deejay in the Midwest where he grew up and advanced into radio programming with stations in markets such as Dallas, Miami, Cincinnati, Seattle, San Francisco and Los Angeles. He has twice been named Program Director of the Year by Billboard Magazine and was inducted into the Texas Radio Hall of Fame in 2008.

In addition to radio Michael is an avid aviation enthusiast, having held a Private Pilots License for over 40 years. He’s also an avid astronomer and serves as a docent at Santa Rosa’s Robert Ferguson Observatory, where he operates the observatories large telescopes for the public and speaks to groups of all ages on astronomical subjects, including planets, stars and deep-space objects.

Tel:707 543 0143


VP of Business Development, Director of Sales

Kevin Wodlinger

Kevin Wodlinger is Amaturo Sonoma Media Group’s VP of Business Development. Kevin has been in the radio industry most of his life and has built and managed markets from Missouri to Santa Barbara over the last four-plus decades. He holds certifications in both branding and recruiting.

Past positions include Sales Manager/General Manager, KTYD AM-FM, Santa Barbara; Owner, KRMO-KKBL, Monett, Missouri; Sales Manager and Market Manager, Cumulus Media, Grand Junction. Kevin started and operated The Monett Shopper from 1988-1993 and built 100.1 FM licensed to Cassville, Missouri in 1993.

Kevin’s passion is helping people solve problems. He is inspired by his team and thrives on their success in serving the community.

Kevin has a BA in Philosophy from the University of Denver, where he also minored in German. When not working he can be found snow skiing, mountain biking, hiking, reading, learning, and running with EllaLaDoodle.

Read a note from Kevin here.


Tel:707 543 0117


VP of Programming & Operations

Jim Murphy

Jim Murphy is VP/Programming & Operations for Amaturo Sonoma Media Group and its 5 Santa Rosa radio stations. Jim has been with ASMG and its predecessor Maverick Media since 2011. During his tenure, the company has enjoyed market leadership in several formats with Country Froggy 92.9, Classic Rock 97.7 the River and News/Talk KSRO. Top 40 Hot 101.7 was launched and grew to become a perennial leader in its format, and in late 2017, a Classic Hits format was established on K-Hits 104.9. Jim has been involved in developing the annual Country Summer Music Festival and in strengthening the company’s digital assets. Prior positions include operations manager at KBAY and KEZR in San Jose, program director at WHDH Boston and general manager positions at stations in the northern Boston metro. Jim is a graduate of the University of Notre Dame.

Regional Sales Manager

Victoria Mann

Victoria Mann is the Regional Sales Manager for Amaturo Sonoma Media Group. She works with advertising agencies and business owners to help them reach consumers they cannot reach through other media outlets.

Victoria has a broad media experience, including teaching media at Sonoma State University, her alma mater, as well as working in both print and radio media. She holds multiple seller of the year awards from Bay Area radio stations. She is constantly educating herself on the newest issues in the industry.

Victoria believes that it is relationships that matter the most in her work. She seeks to establish a trusting partnership with every client. One of her mantras is, “You don’t close a sale; you open a relationship.”

Tel:707 543 0156


KSRO Sales Manager

Cathy Slack

Cathy Slack, a proud 4th generation Sonoma County resident, is KSRO Sales Manager and Senior Account Manager for ASMG as well as a voice-over actor for the radio stations. She has worked in radio since 2004.

Cathy is deeply involved in the local community. She is most proud of her work in collaborating with elected officials to found Rohnert Park’s popular Friday Night Markets. In 2011 she received the “Spirit of Sonoma County Award” from the Sonoma County Economic & Development Board.

Cathy has also enjoyed a long career as a working musician and is currently a lead singer with the North Bay band The Poyntlyss Sistars.

Tel:707 543 0127


Business Manager

Christie Dale

Christie Dale is the Business Manager for Amaturo Sonoma Media Group. Her years of experience in accounting and office management make her the backbone of day to day operations. She enjoys working with numbers and brings structure and accountability to the creative team.

Christie is a lifelong Sonoma County resident and studied at Santa Rosa Junior College.


Tel:707 543 0126


President, NorthBay biz

John Dennis

John Dennis is President of NorthBay biz magazine. He began his management career at Sears Roebuck & Company in the Chicago area. In June 2000, John and his new business partners acquired Sonoma Business magazine and initiated an ongoing editorial and overall quality upgrade of the publication. In November 2002, the magazine expanded into Napa and Marin counties, doubled its circulation and changed its name to NorthBay biz.

Tel:707 396 0520


Sales Manager, NorthBay biz

Paula Peterson

Paula Peterson is the Sales Manager at NorthBay biz magazine, where she leads the sales and marketing team.

Paula has extensive experience in the advertising and marketing arena, including print, broadcast and digital media. Paula works with businesses to drive return on investment, while building their brand.

Paula has lived in the North Bay since 1990 and resides in Santa Rosa with her husband.

Tel:707 543 0166