Lawrence Amaturo: Champion of Local Media and Literacy
OwnerLawrence Amaturo is recognized for his sharp business acumen in media and real estate and his deep commitment to his community, literacy and family. He currently oversees Amaturo Commercial Real Estate and co-owns Jim Bone Auto Group with Managing Partner, Jim Bone. As the owner of Amaturo Sonoma Media Group, Lawrence has cultivated a local media powerhouse that reflects his belief in the importance of community-connected journalism, music, and public service.
Amaturo Sonoma Media Group (ASMG) operates eight influential and beloved radio stations in the North Bay, including NewsTalk KSRO, Froggy 92.9, HOT 101.7, and 100.1 KZST. Under Lawrence’s leadership, ASMG has become known for its authentic local voice, robust news coverage, and commitment to serving as a reliable resource in times of crisis—whether during wildfires, floods, or the COVID-19 pandemic. His vision has ensured that these stations are not just broadcasters, but vital community partners. Lawrence’s business philosophy emphasizes localism, responsibility, and the power of communication to bring people together. NorthBay biz Magazine is also operated under ASMG to serve the business community across Napa, Marin and Sonoma Counties.
Lawrence credits his family as both his inspiration and compass. Their shared love for Sonoma County has shaped his passion for ensuring that the region remains a vibrant, safe, and enriching place for future generations. This family-first mindset informs much of his community involvement, particularly in the area of childhood literacy.
In 2021, Lawrence and celebrity chef Guy Fieri founded Read On Sonoma, a nonprofit organization dedicated to improving early childhood literacy across Sonoma County. Understanding that literacy is the foundation of all learning—and a powerful determinate of lifelong success—they launched this initiative to combat the alarming literacy gap affecting local students. Read On Sonoma partners with schools, teachers, and families to provide reading materials, support programs, and community engagement efforts that empower young readers from all backgrounds. The program has reached thousands of children and continues to expand its footprint thanks to partnerships with educators, community members, and generous donors.
Lawrence’s philanthropic reach extends beyond education. He supports a range of local causes, including food insecurity, youth mentorship, and the arts. However, literacy remains closest to his heart, as he believes the ability to read transforms lives and unlocks every child’s potential.
Whether you’re considering a media partnership with Amaturo Sonoma Media Group or looking to support Read On Sonoma, working with Lawrence Amaturo means aligning with a leader who is principled, forward-thinking, and community driven. His blend of professional expertise, personal integrity, and philanthropic commitment has earned him the trust of businesses, nonprofits, and families throughout Northern California.
To learn more about Lawrence’s literacy mission or to make a donation, visit www.ReadOnSonoma.org.
Kim Martinez
Market ManagerKim Martinez brings over 25 years of proven success in media leadership, revenue growth, and team development to her position as Market Manager for Amaturo Sonoma Media Group. Known for her energetic, hands-on approach and results-driven mindset, she leads with a focus on innovation, collaboration, and community impact.
Before joining Amaturo Sonoma Media Group, she served as the Senior Vice President and Market Manager for seven radio stations in Portland, Oregon, where she helped build powerhouse partnerships with major brands like the University of Oregon Ducks and the Seattle Seahawks.
Earlier in her career, she was Vice President of Digital Sales at Entercom (now Audacy), where she played a key role in launching the company’s digital division. Her work helped roll out cutting-edge digital marketing solutions across all 48 markets, shaping the future of the company’s digital strategy.
Originally from Southern California, she’s thrilled to be back in the sunshine, bringing decades of experience, a passion for great radio, and a deep commitment to the success of local businesses throughout Sonoma County.
