Our Team

Lawrence Amaturo: Champion of Local Media and Literacy

Lawrence Amaturo: Champion of Local Media and Literacy

Owner

Lawrence Amaturo is recognized for his sharp business acumen in media and real estate and his deep commitment to his community, literacy and family. He currently oversees Amaturo Commercial Real Estate and co-owns Jim Bone Auto Group with Managing Partner, Jim Bone. As the owner of Amaturo Sonoma Media Group, Lawrence has cultivated a local media powerhouse that reflects his belief in the importance of community-connected journalism, music, and public service.

Amaturo Sonoma Media Group (ASMG) operates eight influential and beloved radio stations in the North Bay, including NewsTalk KSRO, Froggy 92.9, HOT 101.7, and 100.1 KZST. Under Lawrence’s leadership, ASMG has become known for its authentic local voice, robust news coverage, and commitment to serving as a reliable resource in times of crisis—whether during wildfires, floods, or the COVID-19 pandemic. His vision has ensured that these stations are not just broadcasters, but vital community partners. Lawrence’s business philosophy emphasizes localism, responsibility, and the power of communication to bring people together. NorthBay biz Magazine is also operated under ASMG to serve the business community across Napa, Marin and Sonoma Counties.

Lawrence credits his family as both his inspiration and compass. Their shared love for Sonoma County has shaped his passion for ensuring that the region remains a vibrant, safe, and enriching place for future generations. This family-first mindset informs much of his community involvement, particularly in the area of childhood literacy.

In 2021, Lawrence and celebrity chef Guy Fieri founded Read On Sonoma, a nonprofit organization dedicated to improving early childhood literacy across Sonoma County. Understanding that literacy is the foundation of all learning—and a powerful determinate of lifelong success—they launched this initiative to combat the alarming literacy gap affecting local students. Read On Sonoma partners with schools, teachers, and families to provide reading materials, support programs, and community engagement efforts that empower young readers from all backgrounds. The program has reached thousands of children and continues to expand its footprint thanks to partnerships with educators, community members, and generous donors.

Lawrence’s philanthropic reach extends beyond education. He supports a range of local causes, including food insecurity, youth mentorship, and the arts. However, literacy remains closest to his heart, as he believes the ability to read transforms lives and unlocks every child’s potential.

Whether you’re considering a media partnership with Amaturo Sonoma Media Group or looking to support Read On Sonoma, working with Lawrence Amaturo means aligning with a leader who is principled, forward-thinking, and community driven. His blend of professional expertise, personal integrity, and philanthropic commitment has earned him the trust of businesses, nonprofits, and families throughout Northern California.

To learn more about Lawrence’s literacy mission or to make a donation, visit www.ReadOnSonoma.org.

Kim Martinez

Kim Martinez

Market Manager

Kim Martinez brings over 25 years of proven success in media leadership, revenue growth, and team development to her position as Market Manager for Amaturo Sonoma Media Group. Known for her energetic, hands-on approach and results-driven mindset, she leads with a focus on innovation, collaboration, and community impact.

Before joining Amaturo Sonoma Media Group, she served as the Senior Vice President and Market Manager for seven radio stations in Portland, Oregon, where she helped build powerhouse partnerships with major brands like the University of Oregon Ducks and the Seattle Seahawks.

Earlier in her career, she was Vice President of Digital Sales at Entercom (now Audacy), where she played a key role in launching the company’s digital division. Her work helped roll out cutting-edge digital marketing solutions across all 48 markets, shaping the future of the company’s digital strategy.

Originally from Southern California, she’s thrilled to be back in the sunshine, bringing decades of experience, a passion for great radio, and a deep commitment to the success of local businesses throughout Sonoma County.

VP of Programming & Operations

Jim Murphy

Jim Murphy is VP/Programming & Operations for Amaturo Sonoma Media Group and its 9 Santa Rosa radio stations. Jim has been with ASMG and its predecessor Maverick Media since 2011. During his tenure, the company has enjoyed market leadership in several formats. Jim manages KZST, KSRO, Froggy 92.9, 97.7 The River, Hot 101.7, 102.7 The Wolf, Oldies 107.9, Country Legends 99.1 The Bull, and 93.7 Jazzy. Additionally, Jim has been involved in developing the annual Country Summer Music Festival and in strengthening the company’s digital assets. Prior positions include operations manager at KBAY and KEZR in San Jose, program director at WHDH Boston, and general manager positions at stations in the northern Boston metro. Jim is a graduate of the University of Notre Dame.

Tel::707-528-4434 Ext. 128

Controller

Jack Jacoby

Key Accounts Sales Manager

Kevin Wodlinger

Kevin Wodlinger is Amaturo Sonoma Media Group’s Key Accounts Sales Manager. Kevin has been in the radio industry most of his life and has built and managed markets from Missouri to Santa Barbara over the last four-plus decades. He holds certifications in both branding and recruiting.

Past positions include Sales Manager/General Manager, KTYD AM-FM, Santa Barbara; Owner, KRMO-KKBL, Monett, Missouri; Sales Manager and Market Manager, Cumulus Media, Grand Junction. Kevin started and operated The Monett Shopper from 1988-1993 and built 100.1 FM licensed to Cassville, Missouri in 1993.

Kevin’s passion is helping people solve problems. He is inspired by his team and thrives on their success in serving the community.

Kevin has a BA in Philosophy from the University of Denver, where he also minored in German. When not working he can be found snow skiing, mountain biking, hiking, reading, learning, and running with EllaLaDoodle.

Read a note from Kevin here.

 

Tel:707-528-4434 Ext.116

Editor-In-Chief, NorthBay biz Magazine

Jason Walsh

Jason Walsh has spent his career in North Bay journalism—from his start as a news and entertainment reporter for the Marin Independent Journal before going on to serve eight years as editor of the Pacific Sun to his hiring in 2014 as associate publisher and editor of the Santa Rosa Press Democrat’s Sonoma division. In between community journalism stints, he also spent a year as a managing editor at Stringletter Media, a Marin-founded stable of national music magazines, best known for its flagship publication Acoustic Guitar. When he’s not up to his elbows in page proofs, Walsh is spending time with his family exploring all corners of the North Bay from his home base in Novato.

Tel::707-528-4434 Ext. 173

Marketing Consultant

Robin Sheldrake

Director of Promotions, Sales and On-Air Personality

Jenn Routh

Jenn is truly a jack of all trades. Jenn is the Director of Promotions for all ASMG brands, as well as the Arts and Entertainment Sales Rep AND Producer for the Country Summer Music Festival. In addition, Jenn is a beloved On-Air Personality. You can listen to Jenn 3:00 PM-7:00 PM on Froggy 92.9.

Tel::707-528-4434 Ext. 112

Regional Account Manager

Mike Carroll

Mike Carroll is a Regional Account Manager for Amaturo Sonoma Media Group.  Mike’s career has spanned accounts and agencies both local and national, starting in New York at Young & Rubicam on the Johnson & Johnson Band-Aids account.  He then transferred to their San Francisco division and covering their Chevron account.  Next it was a move to television direct retail sales for then NBC affiliate KRON-TV. “This was a great position for me, but most importantly, it afforded me a chance to meet the one and only Bill Graham one night in the city!” he says with a smile.  As a weekend musician himself, this was a special moment.

Next it was a position in San Francisco cable advertising “When Cable was cool,” Mike says.  Followed by a run at 107.7 The Bone and KCBS 740AM.  “I initially made the move North to Marin and Sonoma County to be with my family, but quickly learned I loved the business up here even more.  It’s a joy working face to face with great people right here in town, and this year I’m celebrating over a decade at Amaturo Sonoma Media Group.”

Tel:707-528-4434 Ext. 113

Marketing Consultant

John Isaacs

Tel::707-528-4434 Ext. 127

Senior Marketing Consultant

Denise Stevenson

Tel::707 284 9118

NorthBay biz Magazine, Marketing Consultant

Lori Rooney

Email:lrooney@northbaybiz.com

Direct Phone:707-284-9131

Senior Account Manager

Cathy Slack

Cathy Slack, a proud 4th generation Sonoma County resident, is a Senior Account Manager for ASMG as well as a voice-over actor for the radio stations. She has worked in radio since 2004.

Cathy is deeply involved in the local community. She is most proud of her work in collaborating with elected officials to found Rohnert Park’s popular Friday Night Markets. In 2011 she received the “Spirit of Sonoma County Award” from the Sonoma County Economic & Development Board.

Cathy has also enjoyed a long career as a working musician and is currently a lead singer with the North Bay band The Poyntlyss Sistars.

Tel:707-528-4434 Ext.186

Digital Strategy Manager

Jasmine Johnstone

Tel:530 492 1690

Email:jjohnstone@mysonomamedia.com

Digital Sales

Olivia Keeler

Finance and HR Associate

Jodi Pasquini