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Amaturo Sonoma Media Group

Lawrence Amaturo

Lawrence Amaturo

Owner, Champion of Local Media and Literacy

Lawrence Amaturo is a Sonoma County business leader with a focus on media, real estate, and community service. He oversees Amaturo Commercial Real Estate and co-owns Jim Bone Auto Group with managing partner Jim Bone. As owner of Amaturo Sonoma Media Group (ASMG), he has built a locally rooted media company that values journalism, music, and public service.

ASMG operates eight North Bay radio stations, including NewsTalk KSRO, Froggy 92.9, HOT 101.7, and 100.1 KZST, as well as NorthBay biz magazine, which serves the business communities of Sonoma, Marin, and Napa Counties. The company is known for its strong local focus, community engagement, and trusted news coverage during regional emergencies. Over 225,000 residents listen to, or read, these media brands each week.

In 2021, Lawrence partnered with chef Guy Fieri to found Read On Sonoma, a nonprofit improving early childhood literacy across Sonoma County. The organization works with schools, teachers, and thousands of families to provide reading materials and programs that help young students build confidence and a lifelong love of reading.

Having called Sonoma County home for over thirty years, Lawrence draws inspiration from his family and community. His wife, Susan, is a long-time Dermatologist. Their twin daughters are pursuing graduate degrees in Biology and Foreign Service. His philanthropic interests include education, Catholic causes, youth programs, and the arts.

To learn more or support his literacy initiative, visit www.ReadOnSonoma.org.

Kim Martinez

Kim Martinez

General Manager

Kim Martinez brings over 25 years of proven success in media leadership, revenue growth, and team development to her position as Market Manager for Amaturo Sonoma Media Group. Known for her energetic, hands-on approach and results-driven mindset, she leads with a focus on innovation, collaboration, and community impact.

Before joining Amaturo Sonoma Media Group, she served as the Senior Vice President and Market Manager for seven radio stations in Portland, Oregon, where she helped build powerhouse partnerships with major brands like the University of Oregon Ducks and the Seattle Seahawks.

Earlier in her career, she was Vice President of Digital Sales at Entercom (now Audacy), where she played a key role in launching the company’s digital division. Her work helped roll out cutting-edge digital marketing solutions across all 48 markets, shaping the future of the company’s digital strategy.

Originally from Southern California, she’s thrilled to be back in the sunshine, bringing decades of experience, a passion for great radio, and a deep commitment to the success of local businesses throughout Sonoma County.

Controller

Jack Jacoby

Director of Business Development

James Freeman

Director of Programming and Content; KHTH, KSRO, KVRV

Danny Wright

Danny Wright is a Bay Area native, born and raised in San Francisco, and a familiar voice on Sonoma County airwaves since 2001. Danny has also had radio stops in San Francisco, Sacramento and El Paso, Texas.

With a deep passion for radio, Danny is energized by connecting with the community and telling stories that inform, entertain, and resonate with local audiences.

Outside the studio, he enjoys spending time with his wife and two daughters, often gathered around the grill and sharing plenty of laughs.

Host of Mornings with Amber and Assistant Program Director Froggy 92.9

Amber Henderson

Amber Henderson is the Assistant Program Director and morning show host for Froggy 92.9 in Santa Rosa, California. With over 18 years of broadcasting experience, she began her career at age 17 and has built a well-rounded background in on-air talent, production, music scheduling, and digital content.
Since joining Froggy in 2019, Amber has played a key role in music programming, research, and station production, while also hosting the weekday morning show, Mornings with Amber. Her on-air style blends music expertise, pop culture insight, and audience engagement, helping drive strong listener connection in the North Bay.
Amber was named Best Media Personality in 2026 by the NorthBay Bohemian and is a recipient of a GABBY Award for Best Use of Digital Platforms.
She studied Music Business and Technology and Communication Studies at the University of Georgia, where she began her career with Cox Media Group. Amber’s skill set includes on-air hosting, voiceover work, audio production, music scheduling, and social media strategy.

Website:https://www.froggy929.com/

Host on KZST 100.1

Stacey K.

Hi!  I’m Stacey K. – a Sonoma County native, who absolutely L-O-V-E-S it here.  I am SO excited to be back on morning radio with one of my BFF’s!!  When I’m not chattin’ it up with Jonah, I’m usually out with my husband (YES!  Sexy Scientist -IYKYK) at a concert, a local show, hiking in the redwoods, exploring one of our glorious parks, 1/2 walking 1/2 jogging a 5K, or scrambling over rocks on our beautiful, wild coast. Then you’ll probably find me eating at one of my (many) favorite local restaurants. I like playing trivia, playing pool, although I’m pretty bad at it, and having friends over for game night.

I’ll probably see ya out and about!

Host on 100.1 KZST

Jonah

Hi, I’m Jonah, and I can’t begin to express how happy I am to be back on your radio with Stacey K every weekday morning.

While home life looks a little different (I’m now married with two ridiculous dogs), you can still find me playing tennis, hanging at one of Sonoma County’s amazing breweries, catching live comedy, or reminding myself of the other million reasons why Sonoma County is one of the best places to live in the world.

Host on 100.1 KZST and 102.7 The Wolf

Mike Adams

Mike Adams was born in New York not with a silver spoon in his mouth, but with a microphone in his hand. Mike and his family moved to Florida in 1969 and as Mike grew up, the passion for radio grew with him as well. Mike’s first job in radio was in his hometown of Ft. Pierce Florida. From there, Mike moved south to West Palm Beach, then to Ft. Myers, and then it was time for a road trip to Memphis Tennessee. Mike loves all types of music and has hung out with a lot of great artists from Pat Benatar, Kid Rock and while in Memphis, had a chance to play golf with Justin Timberlake. Mike loves it here in Wine Country and on his days off, if he’s not on a golf course, he’s cooking on the grill. You name it, he cooks it!

Music Director, 102.7 The Wolf

Mike Watermann

Mike Watermann is a long-time veteran of Sonoma County radio. A staunch promoter of live music, you’ll find him at Montgomery Village every summer as the emcee of the Village’s free concert series! Well known to Bay Area musicians, Mike was the drummer for several years with San Francisco’s tribute to the Rolling Stones—The Unauthorized Rolling Stones.

Music is his passion: “The only jobs I’ve ever had since I was 15 were either in radio or playing music,” Mike said. Before moving to Sonoma County in 2002, Mike worked in St. Louis, Missouri, for 26 years as radio personality and program director, where he also played in several bands, including 18 years with a show-band called Sh-Boom, and a stint with guitarist Billy Peek—a popular St. Louis performer who had been a regular with Chuck Berry and Rod Stewart.

“When you combine the music scene in Sonoma County, and the privilege of living in northern California wine country, there’s no place I’d rather be!” Mike and his wife, Jane, live in Windsor, where Jane also works as a home stager. You’ll find them at restaurants and concerts on the Windsor Town Green, or just relaxing at home.

Host on 97.7 The River, Executive Producer KSRO, News Director

Jeff Woodworth

Marketing Consultant

Mike Carroll

Mike Carroll is a Marketing Consultant for Amaturo Sonoma Media Group.  Mike’s career has spanned accounts and agencies both local and national, starting in New York at Young & Rubicam on the Johnson & Johnson Band-Aids account.  He then transferred to their San Francisco division and covering their Chevron account.  Next it was a move to television direct retail sales for then NBC affiliate KRON-TV. “This was a great position for me, but most importantly, it afforded me a chance to meet the one and only Bill Graham one night in the city!” he says with a smile.  As a weekend musician himself, this was a special moment.

Next it was a position in San Francisco cable advertising “When Cable was cool,” Mike says.  Followed by a run at 107.7 The Bone and KCBS 740AM.  “I initially made the move North to Marin and Sonoma County to be with my family, but quickly learned I loved the business up here even more.  It’s a joy working face to face with great people right here in town, and this year I’m celebrating over a decade at Amaturo Sonoma Media Group.”

Tel:707-528-4434 Ext. 113

Marketing Consultant

Rachel Edelstein

Rachel Edelstein is formerly a visual designer and now works in marketing. Originally from Santa Rosa, Rachel enjoys what Sonoma County has to offer. From live music to special events, Rachel likes to participate in community activities. As a member of the marketing team at ASMG, Rachel looks forward to amplifying local businesses.

Marketing Consultant

Olivia Keeler

Marketing Consultant

Lori Rooney

Lori Rooney is a marketing consultant with ASMG and NorthBay biz, representing the magazine for more than a decade. A San Francisco native, Lori is well-known for her dedication to her clients and her ability to design successful advertising campaigns for any industry. What’s more, she’s committed to helping businesses get the most from their advertising budget—even if that means directing them to other outlets better suited to their needs.

Email:lrooney@northbaybiz.com

Direct Phone:707-284-9131

Marketing Consultant

Robin Sheldrake

Marketing Consultant

Kevin Wodlinger

Kevin Wodlinger is a Marketing Consultant for Amaturo Sonoma Media Group. Kevin has been in the radio industry most of his life and has built and managed markets from Missouri to Santa Barbara over the last four-plus decades. He holds certifications in both branding and recruiting.

Past positions include Sales Manager/General Manager, KTYD AM-FM, Santa Barbara; Owner, KRMO-KKBL, Monett, Missouri; Sales Manager and Market Manager, Cumulus Media, Grand Junction. Kevin started and operated The Monett Shopper from 1988-1993 and built 100.1 FM licensed to Cassville, Missouri in 1993.

Kevin’s passion is helping people solve problems. He is inspired by his team and thrives on their success in serving the community.

Kevin has a BA in Philosophy from the University of Denver, where he also minored in German. When not working he can be found snow skiing, mountain biking, hiking, reading, learning, and running with EllaLaDoodle.

Read a note from Kevin here.

 

Tel:707-528-4434 Ext.116

Director of Technical Operations

Joey Benford

Sales Marketing Coordinator and Associate Editor, Northbay biz magazine

Kim Claypool

Staff Accountant I

Jenna DeTurk

Broadcast Operations Coordinator

Jesus Maldonado

Design Director

Anne Schenk

Promotions Director

Sam Wright

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