How has the COVID Crisis Changed Consumer Behavior?

How has the COVID Crisis Changed Consumer Behavior? As part of the local business community, we know what it’s been like the last several months. Sometimes it feels like the hits just keep coming – shut-downs, new regulations, a wildly fluctuating job market. How is a business supposed to plan and move forward in a …

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Advertising 101: Ways or Classes

Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …

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Advertising 101: The Channels of Mystery

Advertising is totally unnecessary. Unless you hope to make money.  – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …

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Show, Don’t Tell

How to Demonstrate Gratitude to your Customers One of my English professors used to say, “Don’t tell me, show me!” Whether you are writing a novel or a persuasive essay or the closing arguments for a court case, it’s good advice. It is also excellent advice for running a business. This is the time of …

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Buy Local. Why Local?

Can you feel that? Thousands of feet, marching closer and closer to the biggest retail season of the year. Holiday shopping is closer than we’d all like to think. As local businesses, of course, we prefer local people to shop…local. Just in case you need a topic for your next dinner party monologue, we’ve put …

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Everything You Need to Know About Marketing…

…You Learned in Kindergarten I dropped my kids off for their first day of school last week, and I must admit I breathed a sigh of relief. Summer is fun, but there is something about that steady routine the school year brings that makes things a little less chaotic. In honor of the new school …

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