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Seven Ways to Prepare for the 2021 Holiday Shopping Season There’s no question – this has been a tough year to be in business in Sonoma County. If you made it through the various shut-downs and quarantines, congratulations! As the 2021 holiday shopping season looms. You could look at it as an overwhelming challenge, but …
Read moreSeven Ways to Prepare for the 2021 Holiday Shopping Season
How has the COVID Crisis Changed Consumer Behavior? As part of the local business community, we know what it’s been like the last several months. Sometimes it feels like the hits just keep coming – shut-downs, new regulations, a wildly fluctuating job market. How is a business supposed to plan and move forward in a …
Read moreHow has the COVID Crisis Changed Consumer Behavior?
If you are the sort of person whose workday consists of a series of annoying, interminable meetings – congratulations! Sort of. Because you can do that work from anywhere, so you probably still have a job. But also, moving an in-person meeting to a remote format isn’t as simple as it might seem, and the …
Read moreSome (Possibly Useful) Thoughts on Remote Meeting Etiquette
Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …
Time is a funny thing. We can only travel one direction – forward – but can only see in the opposite direction, looking back.
To plan for the future, you need to understand how the past has affected the present.
We are enjoying the British version of the “holidays” right now, with family vacations, road trips, beach days and long, lazy pool parties everywhere we turn. But if you run a business, it’s time to start considering the American “holidays” – Thanksgiving, Christmas and New Years and the accompanying shopping season. Why so early? Because …
Read more“Christmas In July” – Planning Ahead for Holiday Sales