Seven Ways to Prepare for the 2021 Holiday Shopping Season

Seven Ways to Prepare for the 2021 Holiday Shopping Season There’s no question – this has been a tough year to be in business in Sonoma County. If you made it through the various shut-downs and quarantines,  congratulations! As the 2021 holiday shopping season looms. You could look at it as an overwhelming challenge, but …

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Pandemic Recruiting

Hi! It’s your friendly neighborhood recruitment specialists from the North Bay Job Fairs. We missed seeing all of you in May; we will miss seeing all of you in September. Of all the things we are all missing, spending time face-to-face may be the most missed. Of course, if you are lucky enough to be …

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How has the COVID Crisis Changed Consumer Behavior?

How has the COVID Crisis Changed Consumer Behavior? As part of the local business community, we know what it’s been like the last several months. Sometimes it feels like the hits just keep coming – shut-downs, new regulations, a wildly fluctuating job market. How is a business supposed to plan and move forward in a …

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Some (Possibly Useful) Thoughts on Remote Meeting Etiquette

Stressed woman on laptop holding help sign

If you are the sort of person whose workday consists of a series of annoying, interminable meetings – congratulations! Sort of. Because you can do that work from anywhere, so you probably still have a job. But also, moving an in-person meeting to a remote format isn’t as simple as it might seem, and the …

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Advertising 101: Ways or Classes

Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …

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Advertising 101: The Channels of Mystery

Advertising is totally unnecessary. Unless you hope to make money.  – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …

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