Seven Ways to Prepare for the 2021 Holiday Shopping Season

Seven Ways to Prepare for the 2021 Holiday Shopping Season There’s no question – this has been a tough year to be in business in Sonoma County. If you made it through the various shut-downs and quarantines,  congratulations! As the 2021 holiday shopping season looms. You could look at it as an overwhelming challenge, but …

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Advertising 101: Ways or Classes

Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …

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Advertising 101: The Channels of Mystery

Advertising is totally unnecessary. Unless you hope to make money.  – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …

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SHIFT Happens

The world of advertising is shifting. Get a birds-eye view of the digital marketing landscape in this free workshop. Hosted by Waterdrop Digital at the brand-new Hotel E in Santa Rosa’s Courthouse Square, these free marketing workshops cover how to maximize your digital investment, manage your audience and turn prospects into customers. Wrap up the …

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