How has the COVID Crisis Changed Consumer Behavior?

How has the COVID Crisis Changed Consumer Behavior? As part of the local business community, we know what it’s been like the last several months. Sometimes it feels like the hits just keep coming – shut-downs, new regulations, a wildly fluctuating job market. How is a business supposed to plan and move forward in a …

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Show, Don’t Tell

How to Demonstrate Gratitude to your Customers One of my English professors used to say, “Don’t tell me, show me!” Whether you are writing a novel or a persuasive essay or the closing arguments for a court case, it’s good advice. It is also excellent advice for running a business. This is the time of …

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Buy Local. Why Local?

Can you feel that? Thousands of feet, marching closer and closer to the biggest retail season of the year. Holiday shopping is closer than we’d all like to think. As local businesses, of course, we prefer local people to shop…local. Just in case you need a topic for your next dinner party monologue, we’ve put …

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Riding the Waves

How to Make the Most of Summer for Your Business Ah, summer – who doesn’t love it? Lazy days, long evenings, family vacations and trips to the beach make summer a favorite season for many. And if you own a business, especially in Sonoma County, it should be your favorite season as well. If it’s …

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The Experience Economy: Immersive Engagement

I took two years of Spanish in high school. Much to my chagrin, this has not translated into my adult self speaking any measurable level of Spanish. My children, who attend a school with bilingual classmates, understand and speak the language better than I, despite never having formally studied it. The most effective way to …

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The Experience Economy: Engaging the Mind

When I was a small child, my mother liked to shop at a local consignment shop. Now, shopping as a kid can be pretty boring, but we liked this place as well: they kept a little corner full of toys where we could play while Mom took her sweet time browsing the racks. In fact, …

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