Advertising 101: Ways or Classes

Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …

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Advertising 101: The Channels of Mystery

Advertising is totally unnecessary. Unless you hope to make money.  – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …

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Show, Don’t Tell

How to Demonstrate Gratitude to your Customers One of my English professors used to say, “Don’t tell me, show me!” Whether you are writing a novel or a persuasive essay or the closing arguments for a court case, it’s good advice. It is also excellent advice for running a business. This is the time of …

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Riding the Waves

How to Make the Most of Summer for Your Business Ah, summer – who doesn’t love it? Lazy days, long evenings, family vacations and trips to the beach make summer a favorite season for many. And if you own a business, especially in Sonoma County, it should be your favorite season as well. If it’s …

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Clean Up the Clutter

“April showers bring May flowers,” and running a business has its fair share of unglamorous moments as well. We’ve gathered some behind the scenes actions that can make your business bloom. Whether you are facing physical clutter like a messy desk or virtual piles (a tangle of unread emails, anyone?), it’s slowing you down – …

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