How has the COVID Crisis Changed Consumer Behavior?

How has the COVID Crisis Changed Consumer Behavior? As part of the local business community, we know what it’s been like the last several months. Sometimes it feels like the hits just keep coming – shut-downs, new regulations, a wildly fluctuating job market. How is a business supposed to plan and move forward in a …

Read moreHow has the COVID Crisis Changed Consumer Behavior?

Some (Possibly Useful) Thoughts on Remote Meeting Etiquette

Stressed woman on laptop holding help sign

If you are the sort of person whose workday consists of a series of annoying, interminable meetings – congratulations! Sort of. Because you can do that work from anywhere, so you probably still have a job. But also, moving an in-person meeting to a remote format isn’t as simple as it might seem, and the …

Read moreSome (Possibly Useful) Thoughts on Remote Meeting Etiquette

Advertising 101: Ways or Classes

Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …

Read moreAdvertising 101: Ways or Classes

Advertising 101: The Channels of Mystery

Advertising is totally unnecessary. Unless you hope to make money.  – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …

Read moreAdvertising 101: The Channels of Mystery

How to Clean Your Computer* (*Like a Grown-Up)

January is Clean Your Computer Month! Since most of us rely on these machines to get anything done, you’d think we might do a better job of cleaning them. But if you, like [name redacted to protect the guilty], haven’t cleaned your computer since 2005 and aren’t quite sure where to start, we’ve pulled together …

Read moreHow to Clean Your Computer* (*Like a Grown-Up)