Gift Guide
How to Choose the Perfect Gift for Everyone Even the best gift-givers get stuck sometimes. Don’t feel bad – this handy flowchart will get your creative juices flowing again (sorry,couldn’t resist).
Dan Weir
Purchase – You Made It!
The Moment of Purchase – Reaching the Peak Most of the time when we talk about advertising, we are thinking of how to influence the moment of purchase. As this series has demonstrated, the influence of advertising starts long before that moment. The act itself, the purchase, is only the tip of an iceberg of …
Evaluation – Coming in First
The One Where You Stand Out from the Competition Once all information has been gathered, it is time for your (hopefully) future customer to make a decision. You may think there is nothing you can do during this evaluation process to promote your business, but that is not true at all. As we’ve pointed out …
Event Wrap-up: Women’s Expo!
Thank you for an amazing 2nd Annual North Bay Women’s Expo! New features this year included the Tasty Bites Café and Bubble Room, where women from all over the area bonded over sips and bites. The She Shed was a burst of pink inspiration, as was the Dream Kitchen exhibit. Joss of Froggy 92.9 (Rob & …
Exploration: Hunters & Gatherers
Your Customers are Searching for a Solution Once someone realizes they have a need or desire, they go about trying to fill it. This exploration phase of the purchase cycle includes researching features, price and other options. A potential customer in the exploration phase needs information – easy to find and parse, relevant, memorable information. …
Discovery – The First Step
Meeting Customers Halfway The first step in the purchase cycle is discovery, or the recognition of a need or want. Sometimes this is as simple as the smell of popcorn wafting through a movie theater; sometimes it involves a coordinated public awareness campaign. Your job as an advertiser is to find out how your customers …