E and R – Creating the Ultimate Fan

Engagement If you want to turn customers into super-fans, it’s important to keep them engaged with your brand for the long-term. It’s the difference between “that place I bought tires at once” and “my tire guy.” You know which one is sending you new customers. Engagement is easy for, say, a coffee shop. People drink …

Read moreE and R – Creating the Ultimate Fan

Evaluation – Coming in First

The One Where You Stand Out from the Competition Once all information has been gathered, it is time for your (hopefully) future customer to make a decision. You may think there is nothing you can do during this evaluation process to promote your business, but that is not true at all. As we’ve pointed out …

Read moreEvaluation – Coming in First