Marketing | Radio | Print | Digital
Engagement If you want to turn customers into super-fans, it’s important to keep them engaged with your brand for the long-term. It’s the difference between “that place I bought tires at once” and “my tire guy.” You know which one is sending you new customers. Engagement is easy for, say, a coffee shop. People drink …
The Moment of Purchase – Reaching the Peak Most of the time when we talk about advertising, we are thinking of how to influence the moment of purchase. As this series has demonstrated, the influence of advertising starts long before that moment. The act itself, the purchase, is only the tip of an iceberg of …
The One Where You Stand Out from the Competition Once all information has been gathered, it is time for your (hopefully) future customer to make a decision. You may think there is nothing you can do during this evaluation process to promote your business, but that is not true at all. As we’ve pointed out …
Business owners all dream of striking gold – finding the right angle, the right product, the right location or clientele to be able to exceed their goals. Indeed, running a business can often feel like mining gold: half sheer dumb luck. Too many flounder in all the details, unsure of what to do to get …