Lawrence Amaturo: Champion of Local Media and Literacy
OwnerLawrence Amaturo is a Sonoma County business leader with a focus on media, real estate, and community service. He oversees Amaturo Commercial Real Estate and co-owns Jim Bone Auto Group with managing partner Jim Bone. As owner of Amaturo Sonoma Media Group (ASMG), he has built a locally rooted media company that values journalism, music, and public service.
ASMG operates eight North Bay radio stations—including NewsTalk KSRO, Froggy 92.9, HOT 101.7, and 100.1 KZST—as well as NorthBay biz Magazine, which serves the business communities of Sonoma, Marin, and Napa Counties. The company is known for its strong local focus, community engagement, and trusted news coverage during regional emergencies. Over 225,000 residents listen to, or read, these media brands each week.
In 2021, Lawrence partnered with chef Guy Fieri to found Read On Sonoma, a nonprofit improving early childhood literacy across Sonoma County. The organization works with schools, teachers, and thousands of families to provide reading materials and programs that help young students build confidence and a lifelong love of reading.
Having called Sonoma County home for over thirty years, Lawrence draws inspiration from his family and community. His wife, Susan, is a long-time Dermatologist. Their twin daughters are pursuing graduate degrees in Biology and Foreign Service. His philanthropic interests include education, Catholic causes, youth programs, and the arts.
To learn more or support his literacy initiative, visit www.ReadOnSonoma.org.
Kim Martinez
Market ManagerKim Martinez brings over 25 years of proven success in media leadership, revenue growth, and team development to her position as Market Manager for Amaturo Sonoma Media Group. Known for her energetic, hands-on approach and results-driven mindset, she leads with a focus on innovation, collaboration, and community impact.
Before joining Amaturo Sonoma Media Group, she served as the Senior Vice President and Market Manager for seven radio stations in Portland, Oregon, where she helped build powerhouse partnerships with major brands like the University of Oregon Ducks and the Seattle Seahawks.
Earlier in her career, she was Vice President of Digital Sales at Entercom (now Audacy), where she played a key role in launching the company’s digital division. Her work helped roll out cutting-edge digital marketing solutions across all 48 markets, shaping the future of the company’s digital strategy.
Originally from Southern California, she’s thrilled to be back in the sunshine, bringing decades of experience, a passion for great radio, and a deep commitment to the success of local businesses throughout Sonoma County.
Jack Jacoby
Jodi Pasquini
Danny Wright
Danny Wright is a Bay Area native, born and raised in San Francisco, and a familiar voice on Sonoma County airwaves since 2001. Danny has also had radio stops in San Francisco, Sacramento and El Paso, Texas.
With a deep passion for radio, Danny is energized by connecting with the community and telling stories that inform, entertain, and resonate with local audiences.
Outside the studio, he enjoys spending time with his wife and two daughters, often gathered around the grill and sharing plenty of laughs.
Jenn Routh
Jenn is truly a jack of all trades. Jenn is the Director of Promotions for all ASMG brands, as well as the Arts and Entertainment Sales Rep AND Producer for the Country Summer Music Festival. In addition, Jenn is a beloved On-Air Personality. You can listen to Jenn 3:00 PM-7:00 PM on Froggy 92.9.
Tel::707-528-4434 Ext. 112
Rosie Padilla
Rosie Padilla is the Managing Editor of NorthBay biz, where she oversees editorial strategy, content development, and production across print and digital platforms. In her role, she leads story planning, edits features and departments, manages contributors, and collaborates closely with design, sales, and marketing teams to ensure each issue aligns with the publication’s editorial vision and business goals.
A graduate of Sonoma State University, Rosie earned a BA in Communications with a minor in Women and Gender Studies in 2023. Her journalism career began at SSU, where she joined the student newspaper, The STAR, as a writer and later served as editor-in-chief, gaining hands-on experience in newsroom leadership, editing, and content planning.
Rosie brings a strong passion for storytelling, community-focused journalism, and mentoring emerging writers. Outside of work, she enjoys watching and analyzing films, listening to music, and reading horror fiction.
Email:rpadilla@northbaybiz.com
Kevin Wodlinger
Kevin Wodlinger is a Marketing Consultant for Amaturo Sonoma Media Group. Kevin has been in the radio industry most of his life and has built and managed markets from Missouri to Santa Barbara over the last four-plus decades. He holds certifications in both branding and recruiting.
Past positions include Sales Manager/General Manager, KTYD AM-FM, Santa Barbara; Owner, KRMO-KKBL, Monett, Missouri; Sales Manager and Market Manager, Cumulus Media, Grand Junction. Kevin started and operated The Monett Shopper from 1988-1993 and built 100.1 FM licensed to Cassville, Missouri in 1993.
Kevin’s passion is helping people solve problems. He is inspired by his team and thrives on their success in serving the community.
Kevin has a BA in Philosophy from the University of Denver, where he also minored in German. When not working he can be found snow skiing, mountain biking, hiking, reading, learning, and running with EllaLaDoodle.
Read a note from Kevin here.
Robin Sheldrake
Mike Carroll
Mike Carroll is a Marketing Consultant for Amaturo Sonoma Media Group. Mike’s career has spanned accounts and agencies both local and national, starting in New York at Young & Rubicam on the Johnson & Johnson Band-Aids account. He then transferred to their San Francisco division and covering their Chevron account. Next it was a move to television direct retail sales for then NBC affiliate KRON-TV. “This was a great position for me, but most importantly, it afforded me a chance to meet the one and only Bill Graham one night in the city!” he says with a smile. As a weekend musician himself, this was a special moment.
Next it was a position in San Francisco cable advertising “When Cable was cool,” Mike says. Followed by a run at 107.7 The Bone and KCBS 740AM. “I initially made the move North to Marin and Sonoma County to be with my family, but quickly learned I loved the business up here even more. It’s a joy working face to face with great people right here in town, and this year I’m celebrating over a decade at Amaturo Sonoma Media Group.”
Lori Rooney
Lori Rooney is a marketing consultant with ASMG and NorthBay biz, representing the magazine for more than a decade. A San Francisco native, Lori is well-known for her dedication to her clients and her ability to design successful advertising campaigns for any industry. What’s more, she’s committed to helping businesses get the most from their advertising budget—even if that means directing them to other outlets better suited to their needs.
Email:lrooney@northbaybiz.com
Direct Phone:707-284-9131
Olivia Keeler
Rachel Edelstein
Rachel Edelstein is formerly a visual designer and now works in marketing. Originally from Santa Rosa, Rachel enjoys what Sonoma County has to offer. From live music to special events, Rachel likes to participate in community activities. As a member of the marketing team at ASMG, Rachel looks forward to amplifying local businesses.