Lawrence Amaturo: Champion of Local Media and Literacy
OwnerLawrence Amaturo is a Sonoma County business leader with a focus on media, real estate, and community service. He oversees Amaturo Commercial Real Estate and co-owns Jim Bone Auto Group with managing partner Jim Bone. As owner of Amaturo Sonoma Media Group (ASMG), he has built a locally rooted media company that values journalism, music, and public service.
ASMG operates eight North Bay radio stations—including NewsTalk KSRO, Froggy 92.9, HOT 101.7, and 100.1 KZST—as well as NorthBay biz Magazine, which serves the business communities of Sonoma, Marin, and Napa Counties. The company is known for its strong local focus, community engagement, and trusted news coverage during regional emergencies. Over 225,000 residents listen to, or read, these media brands each week.
In 2021, Lawrence partnered with chef Guy Fieri to found Read On Sonoma, a nonprofit improving early childhood literacy across Sonoma County. The organization works with schools, teachers, and thousands of families to provide reading materials and programs that help young students build confidence and a lifelong love of reading.
Having called Sonoma County home for over thirty years, Lawrence draws inspiration from his family and community. His wife, Susan, is a long-time Dermatologist. Their twin daughters are pursuing graduate degrees in Biology and Foreign Service. His philanthropic interests include education, Catholic causes, youth programs, and the arts.
To learn more or support his literacy initiative, visit www.ReadOnSonoma.org.
Kim Martinez
Market ManagerKim Martinez brings over 25 years of proven success in media leadership, revenue growth, and team development to her position as Market Manager for Amaturo Sonoma Media Group. Known for her energetic, hands-on approach and results-driven mindset, she leads with a focus on innovation, collaboration, and community impact.
Before joining Amaturo Sonoma Media Group, she served as the Senior Vice President and Market Manager for seven radio stations in Portland, Oregon, where she helped build powerhouse partnerships with major brands like the University of Oregon Ducks and the Seattle Seahawks.
Earlier in her career, she was Vice President of Digital Sales at Entercom (now Audacy), where she played a key role in launching the company’s digital division. Her work helped roll out cutting-edge digital marketing solutions across all 48 markets, shaping the future of the company’s digital strategy.
Originally from Southern California, she’s thrilled to be back in the sunshine, bringing decades of experience, a passion for great radio, and a deep commitment to the success of local businesses throughout Sonoma County.
