Amaturo Sonoma Media Group’s nine radio stations reach over 400,000 Sonoma County residents each week. Live and local personalities and local programming provides several ideal places to build your brand and grow your business.
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Sonoma County’s most listened to station! KZST has been serving the Sonoma County community since 1971 with a heritage of great music, clean content and a commitment to providing back to the community and our listening audience. KZST has a very broad audience, but targets families and super serves Moms–the true household decision makers!
Primary Demographic: Adults 25-64
Weekly Cume: 76,738
Sources:
Eastlan May 2024
US Census 2024 Estimate
Sonoma County’s News Talk, KSRO 1350AM, 103.5FM and 94.5FM reach adults 40+ with disposable income second to none. KSRO listeners are mostly Homeowners and are looking for places like your business to spend their money.
Primary Demographic: Adults 40+
Weekly Cume: 31,200
Total Buying Power of KSRO Audience: $1 Billion
Sources:
Eastlan May 2024
US Census 2024 Estimate
Targeting adults 18-49, KFGY, Froggy 92.9FM, is Sonoma County’s Heritage Country radio station! With engaging live and local personalities, Froggy listeners are quick to recall your advertising when they are ready to spend their hard-earned dollars.
Primary Demographic: Adults 18 – 49
Weekly Cume: 55,367
Total Buying Power of KFGY Audience: $712 Million
Sources:
Eastlan May 2024
US Census 2024 Estimate
97.7 The River, Classic Rock for the North Bay, targets Adults 25-70 years of age. Reaching Gen X, Gen Y, and Boomers, 97.7 The River listeners have the buying power you need to grow your business.
Primary Demographic: Men 25 – 70
Weekly Cume: 44,702
Total Buying Power of KVRV Audience: $672 Million
Sources:
Eastlan May 2024
US Census 2024 Estimate
Hot 101.7 is Sonoma County’s hit music station! Reaching ages 16-40, HOT 101.7 keeps it hip and trendy and makes it easy for you to target Gen Z and Millennials with your important advertising message. Younger Hispanic listeners are a bonus audience for HOT 101.7 advertisers.
Primary Demographic: Adults 16 – 40
Weekly Cume: 45,891
Total Buying Power of KHTH Audience: $744 M
Sources:
Eastlan May 2024
US Census 2024 Estimate
Primary Demographic: Adults 35-64
Weekly Cume: 41,754
Sources:
Eastlan May 2024
US Census 2024 Estimate
Primary Demographic: Adults 55+
Weekly Cume: 24,520
Sources:
Eastlan May 2024
US Census 2024 Estimate
Primary Demographic: Adults 45+
Weekly Cume: 11,899
Sources:
Eastlan May 2024
US Census 2024 Estimate