Amaturo Sonoma Media Group (ASMG) is a premier local media and entertainment company serving Sonoma County and the greater North Bay region of California. Headquartered just 45 minutes north of San Francisco, ASMG specializes in radio broadcasting, print media, digital and mobile marketing as well as live event entertainment.

With a weekly audience of over 250,000 listeners, ASMG operates eight dynamic radio stations that offer a diverse range of programming—from timeless pop and rock hits to country favorites, smooth jazz, and engaging local news and talk. Flagship stations like KZST, KSRO, Froggy 92.9, and Hot 101.7 connect communities through music, conversation, and culture.

ASMG also owns NorthBay biz, the only magazine in the tri-county area dedicated to business, news, and lifestyle coverage. Waterdrop Digital is the digital marketing branch of ASMG that helps local businesses grow through targeted advertising strategies.

Driven by passion, creativity, and a deep commitment to the local community, ASMG is proud to be the largest and most influential media outlet in the region.

Mission Statement

Our vision is to be a trusted source of great content and relevant information to our listeners, delivering measurable results to our advertisers while making a meaningful impact in our community. We are committed to fostering a workplace that thrives on collaboration, pride, and fun.