The Wine Sales Symposium is an in-person conference designed for winery owners, sales leaders, marketing executives, and decision-makers focused on driving revenue in an increasingly complex marketplace.

The 2026 program confronts the realities reshaping wine sales today. From artificial intelligence influencing brand visibility and purchasing decisions, to evolving wine club retention strategies, shifting distribution dynamics, and the redefinition of hospitality experiences, this year’s sessions focus on what wineries must understand and act on, to remain competitive.