Show, Don’t Tell

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How to Demonstrate Gratitude to your Customers One of my English professors used to say, “Don’t tell me, show me!” Whether you are writing a novel or a persuasive essay or the closing arguments for a court case, it’s good advice. It is also excellent advice for running a business. This is the time of …

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Everything You Need to Know About Marketing…

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…You Learned in Kindergarten I dropped my kids off for their first day of school last week, and I must admit I breathed a sigh of relief. Summer is fun, but there is something about that steady routine the school year brings that makes things a little less chaotic. In honor of the new school …

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“Christmas In July” – Planning Ahead for Holiday Sales

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We are enjoying the British version of the “holidays” right now, with family vacations, road trips, beach days and long, lazy pool parties everywhere we turn. But if you run a business, it’s time to start considering the American “holidays” – Thanksgiving, Christmas and New Years and the accompanying shopping season. Why so early? Because …

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Riding the Waves

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How to Make the Most of Summer for Your Business Ah, summer – who doesn’t love it? Lazy days, long evenings, family vacations and trips to the beach make summer a favorite season for many. And if you own a business, especially in Sonoma County, it should be your favorite season as well. If it’s …

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Clean Up the Clutter

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“April showers bring May flowers,” and running a business has its fair share of unglamorous moments as well. We’ve gathered some behind the scenes actions that can make your business bloom. Whether you are facing physical clutter like a messy desk or virtual piles (a tangle of unread emails, anyone?), it’s slowing you down – …

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