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Today’s consumers put more value on experiences than on material possessions. Seventy-four percent of Americans would rather spend money on something to do than something to own. And while millennials often make headlines for this behavior, it is a trend across all generations. The Sonoma County Economic Development Board recently released their 2019 Retail Report, …
Consistency: The Golden Rule of Change We’ve spent this whole month talking about how important it is to bring fresh ideas into your marketing, and giving some ideas of how you can get started. So now it’s time for the caveat: Never sacrifice consistency for something new and shiny. Consistency is the golden rule of …
As humans we tend to be resistant to change. The old adage says that “if it ain’t broke” we shouldn’t try to fix it. Far too often, we apply this advice to relationships, situations and systems that are only a little bit broken – and a little bit more, and a little bit more. This month we’d …
Read moreEasy Ways to Spruce Up Your Next Marketing Campaign
Where can you find fresh ideas for marketing and advertising your business? Sitting down with a blank piece of paper can be the fastest way to a bad case of writer’s block. Doing what the competition is doing isn’t really fresh anymore, by definition. Instead, try one of these practices to jump-start your creative process. …
We live in Sonoma County which, while not always sunny, can be counted on to offer blue-skied, 70* weather at least once in any given month, and usually 3 weeks out of 4. Although official spring is still several weeks off, California spring will soon be blooming away outside. Spring is an invigorating time of …