Marketing | Radio | Print | Digital
How to Make the Most of Summer for Your Business Ah, summer – who doesn’t love it? Lazy days, long evenings, family vacations and trips to the beach make summer a favorite season for many. And if you own a business, especially in Sonoma County, it should be your favorite season as well. If it’s …
“April showers bring May flowers,” and running a business has its fair share of unglamorous moments as well. We’ve gathered some behind the scenes actions that can make your business bloom. Whether you are facing physical clutter like a messy desk or virtual piles (a tangle of unread emails, anyone?), it’s slowing you down – …
When I was a small child, my mother liked to shop at a local consignment shop. Now, shopping as a kid can be pretty boring, but we liked this place as well: they kept a little corner full of toys where we could play while Mom took her sweet time browsing the racks. In fact, …
Today’s consumers put more value on experiences than on material possessions. Seventy-four percent of Americans would rather spend money on something to do than something to own. And while millennials often make headlines for this behavior, it is a trend across all generations. The Sonoma County Economic Development Board recently released their 2019 Retail Report, …
As humans we tend to be resistant to change. The old adage says that “if it ain’t broke” we shouldn’t try to fix it. Far too often, we apply this advice to relationships, situations and systems that are only a little bit broken – and a little bit more, and a little bit more. This month we’d …
Read moreEasy Ways to Spruce Up Your Next Marketing Campaign
We live in Sonoma County which, while not always sunny, can be counted on to offer blue-skied, 70* weather at least once in any given month, and usually 3 weeks out of 4. Although official spring is still several weeks off, California spring will soon be blooming away outside. Spring is an invigorating time of …