Pandemic Recruiting

Hi! It’s your friendly neighborhood recruitment specialists from the North Bay Job Fairs. We missed seeing all of you in May; we will miss seeing all of you in September. Of all the things we are all missing, spending time face-to-face may be the most missed. Of course, if you are lucky enough to be …

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The Golden Rule of Change

Consistency: The Golden Rule of Change We’ve spent this whole month talking about how important it is to bring fresh ideas into your marketing, and giving some ideas of how you can get started. So now it’s time for the caveat: Never sacrifice consistency for something new and shiny. Consistency is the golden rule of …

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Easy Ways to Spruce Up Your Next Marketing Campaign

As humans we tend to be resistant to change. The old adage says that “if it ain’t broke” we shouldn’t try to fix it. Far too often, we apply this advice to relationships, situations and systems that are only a little bit broken – and a little bit more, and a little bit more. This month we’d …

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How to Keep Your Marketing Fresh

Where can you find fresh ideas for marketing and advertising your business? Sitting down with a blank piece of paper can be the fastest way to a bad case of writer’s block. Doing what the competition is doing isn’t really fresh anymore, by definition. Instead, try one of these practices to jump-start your creative process. …

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Why You Need to Freshen Up Your Marketing

We live in Sonoma County which, while not always sunny, can be counted on to offer blue-skied, 70* weather at least once in any given month, and usually 3 weeks out of 4. Although official spring is still several weeks off, California spring will soon be blooming away outside. Spring is an invigorating time of …

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