The Experience Economy: Engaging the Mind

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When I was a small child, my mother liked to shop at a local consignment shop. Now, shopping as a kid can be pretty boring, but we liked this place as well: they kept a little corner full of toys where we could play while Mom took her sweet time browsing the racks. In fact, …

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The Experience Economy: Engaging the 5 Senses

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In order to create the most effective immersive experience for your customers or clients, you will want to engage as many of their senses as possible. Here are 10 ideas to get you started: 1. Touch – incorporate interesting textures When planning your brick and mortar space, be mindful of the textures you are including. …

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