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In order to create the most effective immersive experience for your customers or clients, you will want to engage as many of their senses as possible. Here are 10 ideas to get you started: 1. Touch – incorporate interesting textures When planning your brick and mortar space, be mindful of the textures you are including. …
Today’s consumers put more value on experiences than on material possessions. Seventy-four percent of Americans would rather spend money on something to do than something to own. And while millennials often make headlines for this behavior, it is a trend across all generations. The Sonoma County Economic Development Board recently released their 2019 Retail Report, …
Consistency: The Golden Rule of Change We’ve spent this whole month talking about how important it is to bring fresh ideas into your marketing, and giving some ideas of how you can get started. So now it’s time for the caveat: Never sacrifice consistency for something new and shiny. Consistency is the golden rule of …