Marketing | Radio | Print | Digital
Just as there are different channels one can advertise on, there are different classes or “genres” of advertisements that one can run. Each class has its particular quirks and specialties, and a healthy marketing plan incorporates several of these types of messaging. Here’s a brief overview of the top five categories of advertisements and where …
Advertising is totally unnecessary. Unless you hope to make money. – Jef I. Richards When did people start advertising goods and services to each other? A long, long time ago, as it turns out; commercial messages were common in ancient civilizations around the world. Before we wrote them down, we cried them out in the …
January is Clean Your Computer Month! Since most of us rely on these machines to get anything done, you’d think we might do a better job of cleaning them. But if you, like [name redacted to protect the guilty], haven’t cleaned your computer since 2005 and aren’t quite sure where to start, we’ve pulled together …
How to Demonstrate Gratitude to your Customers One of my English professors used to say, “Don’t tell me, show me!” Whether you are writing a novel or a persuasive essay or the closing arguments for a court case, it’s good advice. It is also excellent advice for running a business. This is the time of …
…You Learned in Kindergarten I dropped my kids off for their first day of school last week, and I must admit I breathed a sigh of relief. Summer is fun, but there is something about that steady routine the school year brings that makes things a little less chaotic. In honor of the new school …
We are enjoying the British version of the “holidays” right now, with family vacations, road trips, beach days and long, lazy pool parties everywhere we turn. But if you run a business, it’s time to start considering the American “holidays” – Thanksgiving, Christmas and New Years and the accompanying shopping season. Why so early? Because …
Read more“Christmas In July” – Planning Ahead for Holiday Sales