Riding the Waves

How to Make the Most of Summer for Your Business Ah, summer – who doesn’t love it? Lazy days, long evenings, family vacations and trips to the beach make summer a favorite season for many. And if you own a business, especially in Sonoma County, it should be your favorite season as well. If it’s …

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The Experience Economy: Immersive Engagement

I took two years of Spanish in high school. Much to my chagrin, this has not translated into my adult self speaking any measurable level of Spanish. My children, who attend a school with bilingual classmates, understand and speak the language better than I, despite never having formally studied it. The most effective way to …

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The Experience Economy: Engaging the Mind

When I was a small child, my mother liked to shop at a local consignment shop. Now, shopping as a kid can be pretty boring, but we liked this place as well: they kept a little corner full of toys where we could play while Mom took her sweet time browsing the racks. In fact, …

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The Experience Economy: Engaging the 5 Senses

In order to create the most effective immersive experience for your customers or clients, you will want to engage as many of their senses as possible. Here are 10 ideas to get you started: 1. Touch – incorporate interesting textures When planning your brick and mortar space, be mindful of the textures you are including. …

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The Experience Economy and How to Win It

Today’s consumers put more value on experiences than on material possessions. Seventy-four percent of Americans would rather spend money on something to do than something to own. And while millennials often make headlines for this behavior, it is a trend across all generations. The Sonoma County Economic Development Board recently released their 2019 Retail Report, …

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Easy Ways to Spruce Up Your Next Marketing Campaign

As humans we tend to be resistant to change. The old adage says that “if it ain’t broke” we shouldn’t try to fix it. Far too often, we apply this advice to relationships, situations and systems that are only a little bit broken – and a little bit more, and a little bit more. This month we’d …

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