Marketing | Radio | Print | Digital
Where can you find fresh ideas for marketing and advertising your business? Sitting down with a blank piece of paper can be the fastest way to a bad case of writer’s block. Doing what the competition is doing isn’t really fresh anymore, by definition. Instead, try one of these practices to jump-start your creative process. …
We live in Sonoma County which, while not always sunny, can be counted on to offer blue-skied, 70* weather at least once in any given month, and usually 3 weeks out of 4. Although official spring is still several weeks off, California spring will soon be blooming away outside. Spring is an invigorating time of …
Engagement If you want to turn customers into super-fans, it’s important to keep them engaged with your brand for the long-term. It’s the difference between “that place I bought tires at once” and “my tire guy.” You know which one is sending you new customers. Engagement is easy for, say, a coffee shop. People drink …
The One Where You Stand Out from the Competition Once all information has been gathered, it is time for your (hopefully) future customer to make a decision. You may think there is nothing you can do during this evaluation process to promote your business, but that is not true at all. As we’ve pointed out …