Exploration: Hunters & Gatherers

Neon sign on a brick wall: "This is the sign you've been looking for."

Your Customers are Searching for a Solution Once someone realizes they have a need or desire, they go about trying to fill it. This exploration phase of the purchase cycle includes researching features, price and other options. A potential customer in the exploration phase needs information – easy to find and parse, relevant, memorable information. …

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